About Us

ASAP is a Kuwait-based beauty brand, built upon the simple yet ever-true philosophy of embracing natural beauty. 

Harnessing the incredible properties of the best and purest natural ingredients, ASAP delivers potent skincare and haircare products that produce visible results and long-term benefits.

With a diverse range of more than 20 curated and carefully-crafted products, ASAP delivers effective beauty solutions that rejuvenate, illuminate and reconnect people with their inner beauty.


ASAP beauty products cater to a wide range of skincare and haircare needs, promising lasting results with the help of mineral-rich natural ingredients and essential oils offering an enriching blend of vitamins and minerals such as: 


  • Argan oil
  • Tea tree oil
  • Lavender 
  • Coconut oil 
  • Chamomile 
  • Coffee
  • Collagen 
  • Orange blossom water 
  • Sea salt 
  • And much more.


The ASAP skincare range includes all the essential staples for a complete beauty regiment: from cleansers and scrubs, to toners and moisturizers, to serums and facial masks.

 The ASAP haircare range features shampoos, conditioners, hair masks, creams and serums designed to match various hair types to make the most of natural hair texture.

ASAP is a socially conscious company, out on a mission to promote beauty that is more than just skin-deep, looking to bring out the best in people and the world we live in.

ASAP is dedicated to a strict no animal-testing policy, and is proud to be 100% cruelty-free.

ASAP is also a firm believer in the importance of promoting general wellbeing and encouraging self-love and self-care.