ASAP is a socially conscious company, on a mission to promote beauty that is more than just skin-deep and looking to bring out the best in people and the world we live in.
our story
The asap initiative is a non-profit social program dedicated to promoting mental health awareness.
meet the founder
founded in 2018 by Sheikha Majda AlSabah, following her own personal struggles with mental health, the ASAP initiative is on a mission to make a positive social impact, by supporting people with mental health concerns and destigmatizing mental health disorders.
how can i contribute?
ASAP dedicates a generous portion of its beauty products’ sales to the ASAP initiative; a non-profit social program dedicated to promoting mental health awareness. by purchasing any item from our website, a proceed goes towards a mental health cause.
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