ASAP is a socially conscious company, on a mission to promote beauty that is more than just skin-deep and looking to bring out the best in people and the world we live in.
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our story
The asap initiative is a non-profit social program dedicated to promoting mental health awareness. 
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meet the founder
founded in 2018 by Sheikha Majda AlSabah, following her own personal struggles with mental health, the ASAP initiative is on a mission to make a positive social impact, by supporting people with mental health concerns and destigmatizing mental health disorders.
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how can i contribute?

ASAP dedicates a generous portion of its beauty products’ sales to the ASAP initiative; a non-profit social program dedicated to promoting mental health awareness. by purchasing any item from our website, a proceed goes towards a mental health cause.

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